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Universities across the country are under attack from an administration seeking to undermine their commitment to diversity, equity, and inclusion for all members of their communities. But the evidence is in—DEI programs are popular and inclusive higher education is crucial for sustaining a thriving a thriving and innovative multiracial democracy. This report summarizes the history of inclusive higher education, and provides advocates with helpful replies to common attacks on affirmative action and DEI.

In the aftermath of the 2024 election, Democrats have been slowly regrouping to find footing for opposition to the Trump/MAGA agenda. We polled Black Americans to learn how they want Democrats to fight back on racialized issues like DEI, what their concerns are for the upcoming years, and how they view the incoming leadership at the DNC.

The new Trump administration is conducting an aggressive attack on DEI programs that threaten decades of progress in racial equity and civil rights. This op-ed by our founder outlines a strategy to fight back—and win.

Our client, the Alliance for Black Equality, aimed to boost engagement among low-propensity Black voters in key swing states during the 2024 election using evidence-based appeals highlighting the real threat to civil rights articulated in Project 2025. This analysis assesses the effectiveness of their campaign using ad testing and precinct analysis.

In the aftermath of the 2024 election, many analysts suggested Democrats need to abandon identity-based appeals in their electoral strategy. However, it isn’t clear what the alternative would be. Drawing on theories of voter persuasion and mobilization and extensive original polling data, this op-ed argues that Democrats need to improve, not abandon, their approach to identity politics.

In partnership with our client the Alliance for Black Equality, we developed effective messages to persuade hard-to-reach Black voters in key states during the 2024 campaign. This document is a summary of our insights drawn from several polls conducted over 2023 and 2024

On behalf of partner organization She the People, we conducted a custom poll of American women, with oversamples of Black, Latina, and Asian/Asian American women, in September of 2024. This report summarizes the results of the poll. She the People founder Aimee Allison also wrote about the poll’s insights for The Grio here.

During the 2024 campaign season, many pollsters argued that Black men were becoming more conservative, and that shifting to the center could help Democrats hold this constituency. Using both publicly available data and our own original polling, we assess this claim and find little evidence to support the idea that Black men—even younger Black men—are becoming more conservative.

In late 2023, the first signs of diminished support among Black voters were visible. This poll report analyzes data from a 2023 2040 Strategy Group poll, and highlights the importance of engaging directly with civil rights, differential maternal mortality, and other areas of racial equity, to re-engage support and emphasize the historic connection between Democrats and Black Americans.

In the wake of the 2023 SFFA v Harvard decision by the Supreme Court, many other kinds of organizations were left wondering how to proceed with important DEI programs that they had long invested in. This report provides expert guidance on how to proceed post-SFFA.

In June 2024, Biden’s shaky debate performance raised questions about his continued candidacy. We polled Black voters to get their views on the campaign thus far, and looking ahead, including their awareness and approval of possible alternatives.